In these times, technology and process conquer a greater predominance
and dazzling in artistic space, both in creation and final presentations, thus the challenge is to think about the provocative premise The Medium is the Message.

From the overly literal and distorted interpretation of Marshall McLuhan’s famous dissertation, that has become increasingly true, we are invited to think about rearraging space-content vs medium in the context of artistic creation with technological resources.

Taking an exhibition as a material challenge, Nuno Pimenta is invited to interpret this premise using the exhibition room as a whole installation device. On another level, three different entities connected differently to artistic processes are invited to write about this installation creating an expanded field of reflection to non-material formats

"Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act - the way we perceive the world.
When these ratios change, men change."
Marshall McLuhan